Customers Mandate New Media Be Relevant & Content Rich

New media is totally customer driven–you cannot tell the customer how or what they are going to do anymore and succeed.  So many niches are available global-wide, customers will find what they want, rather than try what you want to supply.  More than ever the product must directly meet the demand or they will go elsewhere, and it’s easier than ever.

Posted in Digital Media, Strategic Thinking

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