From Impressions to Engagement

Ad equivalency and reach or impressions provide a measurement, but what about share of voice, key messages and third party quotes?  Even further, engaging your audience is paramount in this transparent age.  PR Tactics delves into incorporating engagement into your metrics.

http://www.prsa.org/Intelligence/Tactics/Issues/view/18/5

Posted in Digital Media, Strategic Thinking, Uncategorized

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