Tumblr is hip. Instagram glams. Pinterest wins with women. The Internet is still a teenager, but if your company is not actively leveraging communications opportunities with Facebook and Twitter, you don’t exist for more than 100 million consumers that spend the most.
And that’s just the tip of the iceberg. Dozens of social media platforms allow for niche communities to interact. Depending on the audience, you need to be where they are to be heard.
Most of all, though, is the passion for the product, or service, or idea. That burning fire for your faves is what audiences will perceive and believe. Authenticity rules, spin drools.
Visit Gary Vaynerchuk to gain inspiration from a walking, talking case in point.