Blog Archives

OSFA Not So with Relationships

Relationships require successful two-way communication, dialogue, as it were. While social media and virtual relationships have swung the pendulum far in their direction, people still crave personal interaction with colleagues and within their communities. As communicators we must continue to

Posted in Career Advice, Digital Media

Branding … OIVIO – Thank You Alan!

Outside In Versus Inside Out — the takeaway from renowned PR Expert Alan Hilburg’s presentation to PRSA in Hampton last week. See his full presentation on emotional branding here. We all know we need to listen more than we talk. We

Posted in Career Advice, Strategic Thinking

PR on the Rise in Corporate Sector

According to GAP VII, on average, corporations now spend 9 percent of their total PR budget on research-related activities and their PR budgets overall have increased. See the whole post here: http://prsay.prsa.org/index.php/2012/04/12/analyzing-the-usc-annenberg-gap-study/

Posted in Career Advice, Strategic Thinking, Uncategorized

From Impressions to Engagement

Ad equivalency and reach or impressions provide a measurement, but what about share of voice, key messages and third party quotes?  Even further, engaging your audience is paramount in this transparent age.  PR Tactics delves into incorporating engagement into your metrics.

Posted in Digital Media, Strategic Thinking, Uncategorized

Truth Stands Alone

It is error alone which needs the support of government.  Truth can stand by itself.  ~Thomas Jefferson, Notes on Virginia

Posted in Career Advice, La Dolce Vita, Publicity, Strategic Thinking

Priscilla welcoming Senator Tim Kaine on a visit to W&M.

VA Governor Terry McAuliffe signs DV bill at Avalon with Priscilla and VA Secretary of Homeland Security Brian Moran.