Blog Archives

Passion Propels, Social Media Must-Haves

Tumblr is hip. Instagram glams. Pinterest wins with women. The Internet is still a teenager, but if your company is not actively leveraging communications opportunities with Facebook and Twitter,  you don’t exist for more than 100 million consumers that spend

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Posted in Digital Media, Strategic Thinking, Uncategorized

OSFA Not So with Relationships

Relationships require successful two-way communication, dialogue, as it were. While social media and virtual relationships have swung the pendulum far in their direction, people still crave personal interaction with colleagues and within their communities. As communicators we must continue to

Posted in Career Advice, Digital Media

From Impressions to Engagement

Ad equivalency and reach or impressions provide a measurement, but what about share of voice, key messages and third party quotes?  Even further, engaging your audience is paramount in this transparent age.  PR Tactics delves into incorporating engagement into your metrics.

Posted in Digital Media, Strategic Thinking, Uncategorized

Customers Mandate New Media Be Relevant & Content Rich

New media is totally customer driven–you cannot tell the customer how or what they are going to do anymore and succeed.  So many niches are available global-wide, customers will find what they want, rather than try what you want to

Posted in Digital Media, Strategic Thinking

Create a Unique FB Username

If you have set up a user name on FB, you can refer others to fb.me/username. E.g. http://ping.fm/VP00l

Posted in Digital Media

Priscilla welcoming Senator Tim Kaine on a visit to W&M.

VA Governor Terry McAuliffe signs DV bill at Avalon with Priscilla and VA Secretary of Homeland Security Brian Moran.