Blog Archives

From Impressions to Engagement

Ad equivalency and reach or impressions provide a measurement, but what about share of voice, key messages and third party quotes?  Even further, engaging your audience is paramount in this transparent age.  PR Tactics delves into incorporating engagement into your metrics.

Posted in Digital Media, Strategic Thinking, Uncategorized

Truth Stands Alone

It is error alone which needs the support of government.  Truth can stand by itself.  ~Thomas Jefferson, Notes on Virginia

Posted in Career Advice, La Dolce Vita, Publicity, Strategic Thinking

Oil Spill Debacle

Talked w/3 people from Louisiana  in the past day. Fishermen in MD/VA affected. Spill continues. What to do w/ the collected oil? What a dissaster.

Posted in Publicity, Strategic Thinking, Uncategorized

Successful Communication

“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw So true.

Posted in Publicity, Strategic Thinking, Uncategorized

Customers Mandate New Media Be Relevant & Content Rich

New media is totally customer driven–you cannot tell the customer how or what they are going to do anymore and succeed.  So many niches are available global-wide, customers will find what they want, rather than try what you want to

Posted in Digital Media, Strategic Thinking

Priscilla welcoming Senator Tim Kaine on a visit to W&M.

VA Governor Terry McAuliffe signs DV bill at Avalon with Priscilla and VA Secretary of Homeland Security Brian Moran.