Blog Archives

From Impressions to Engagement

Ad equivalency and reach or impressions provide a measurement, but what about share of voice, key messages and third party quotes?  Even further, engaging your audience is paramount in this transparent age.  PR Tactics delves into incorporating engagement into your metrics.

Posted in Digital Media, Strategic Thinking, Uncategorized

Oil Spill Debacle

Talked w/3 people from Louisiana  in the past day. Fishermen in MD/VA affected. Spill continues. What to do w/ the collected oil? What a dissaster.

Posted in Publicity, Strategic Thinking, Uncategorized

Successful Communication

“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw So true.

Posted in Publicity, Strategic Thinking, Uncategorized

Most Jobs in 4 Years

A gain of 290,000 jobs in April indicates that employers finally are able to expand hiring.  The new jobs stimulated job searchers to jump back into the mix and seek employment as the increased unemployment figure shows, as well.  Good

Posted in Career Advice, Job Market, Uncategorized

Best Companies

Fedex is still one of the best companies to work for on Fortune’s 2010 list, along w/Cisco, of course, Google, & one of my faves, Starbucks.

Posted in Career Advice, Job Market, Uncategorized

Priscilla welcoming Senator Tim Kaine on a visit to W&M.

VA Governor Terry McAuliffe signs DV bill at Avalon with Priscilla and VA Secretary of Homeland Security Brian Moran.