Work Examples

Online Presence

Client Branding & Messaging

Ford’s Colony Country Club
Ford’s Colony Facebook
Ford’s Colony Instagram
Ford’s Colony Twitter
Linkedin/TeCC Facebook/TeCC
In the World
ITPIR Annual Report
Bridging the Gap between theory & practice


Avalon Center Faces Shutdown
Support Avalon Center
Wine Tour for Avalon
Williamsburg Fundraiser
Me Too Issue
Avalon Center Expands
Avalon Serves Middle Peninsula
Le Yaca Hosts Fundraiser
Avalon Serves Youth
Avalon Breaks Cycle of Abuse
Avalon New Director

Williamsburg Guide

Edited and produced 90+ page visitors guide to the Williamsburg region 2010, 2011 and 2012.


Williamsburg Area Destination Marketing Committee – Marketing Resource Task Force; Chair, Public Relations Committee; Website Committee 2010-2013

Public Relations Society of America, Virginia Peninsula Chapter
National Assembly Delegate, Board Member 2014-Present
President 2008-9 and Founder 2007
SATW Associate 2002-2011
PRSA 2000-Present

Williamsburg Women’s Leadership Council


Williamsburg Area Destination Marketing Committee
Williamsburg Area Public Relations Committee

A Sampling of  Earned Media
Washington Post: At Williamsburg, History Does Not Repeat Itself

Williamsburg-Yorktown Daily — “As we head into spring and prepare for these upcoming commemorative moments and events, we are pleased to be operating as a Civil War Trails participating Tourist Info Center,” said the center’s Executive Director Priscilla Caldwell.
Daily Press — But Priscilla Caldwell, Director of Operations at Williamsburg Hotel & Motel Association, said there’s been an increase of reservations in the area. Caldwell said travelers who originally planned a beach vacation are coming inland. “We are glad to be able to help the folks looking for a place outside of the hurricane perimeters,” she said.
Williamsburg-Yorktown Daily — “We look forward to working with the state as a partner in tourism and with regional partners to maximize the potential of the Greater Williamsburg Tourist Information Center,” says Priscilla Caldwell
 Washington Post — Williamsburg isn’t only petticoats and wigs — the historic town and its environs are rife with music, art, restaurants and shopping. And while Colonial Williamsburg can be tough on the legs, Priscilla Caldwell, communications manager of the Williamsburg Convention and Visitors Bureau, says, “Many of our visitors are older, so we made efforts to accommodate those visitors so they can see the historic areas as well.”
Client Press Releases/ Press Centers

9 Beaches, Bermuda
Discovery at Marigot Bay, St. Lucia
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